Essentials of Profitable Wholesale Distribution (Book Version)
Essentials of Profitable Wholesale Distribution provides a straightforward and clear understanding of how wholesaler-distributors make and spend money, why understanding margin and mark-up is important, how pricing decisions impact the bottom line, and why you need to know what your customers really want. The course provides the basics of distribution economics, customer service, sales, and marketing. Real-world statistics and ratios from ASA’s Operating Performance Report (OPR) are incorporated throughout the training.