Essentials

Essentials of Profitable Outside Sales in Distribution explains the role of outside sales in wholesale distribution. For many companies, outside salespeople often serve as the company’s face to the customer, and generating income and revenue is their primary role. Today, outside sales professionals are taking on greater responsibility for their company’s profitability. This course provides an in-depth understanding of the requirements for and the role of the modern outside sales professional. Run time: 240 minutes

Essentials of Profitable Inside Sales in Distribution provides critical knowledge and skills training for inside sales professionals who want to improve their performance and profitability. It provides a real-world, in-depth, but highly understandable explanation of the expanded role of inside sales. In this expanded role, the inside sales professional takes more responsibility for generating sales and making sure that sales are profitable. The course provides a solid grounding in the basics of profitable sales, exceptional customer service, effective communication, and key business values and skills.

Essentials of Profitable Inside Sales in Distribution provides critical knowledge and skills training for inside sales professionals who want to improve their performance and profitability. It provides a real-world, in-depth, but highly understandable explanation of the expanded role of inside sales. In this expanded role, the inside sales professional takes more responsibility for generating sales and making sure that sales are profitable. The course provides a solid grounding in the basics of profitable sales, exceptional customer service, effective communication, and key business values and skills. Run time: 180 minutes

Essentials of Profitable Counter Sales for Wholesaler-Distributors provides an overview of how counter people contribute to a profitable wholesale distribution operation. Beginning with an explanation of how a wholesaler-distributor delivers value to its customers, the course moves quickly to defining the key role the counter plays in making the business profitable. The course also includes an in-depth look at key distribution concerns such as gross sales, net sale, margin, and mark-up. Critical concerns such as pricing, addressing the needs of various customers, the role of documents and accurate form completion, and how to deliver exceptional customer service are also covered. The course wraps up with an explanation of merchandising and a discussion of the importance of continuous learning. 

Essentials of Profitable Counter Sales for Wholesaler-Distributors provides an overview of how counter people contribute to a profitable wholesale distribution operation. Beginning with an explanation of how a wholesaler-distributor delivers value to its customers, the course moves quickly to defining the key role the counter plays in making the business profitable. The course also includes an in-depth look at key distribution concerns such as gross sales, net sale, margin, and mark-up. Critical concerns such as pricing, addressing the needs of various customers, the role of documents and accurate form completion, and how to deliver exceptional customer service are also covered. The course wraps up with an explanation of merchandising and a discussion of the importance of continuous learning. Run time: 180 minutes

ASA’s “Essentials of Leadership for Wholesaler-Distributors” provides five in-depth modules that cover aligning team direction, continuous coaching, localized strategic planning, manpower planning, and finally, performance reviews. Each audio-visual module tackles a specific skillset that will ultimately ensure the success of the functional manager in evolving their team to the next level of profitability and performance. “Essentials of Leadership for Wholesaler-Distributors” provides a comprehensive toolkit for success in leading a high-performing team, with detailed how-to descriptions of localizing and applying a company’s broader strategic plan into actionable strategies that yield positive results in day-to-day business. Run time: 210 minutes

Essentials of How Wholesaler-Distributors Make Money explains how a wholesaler-distributor makes money, how that money is spent, and what it takes to stay in business.  This interactive course examines some of the basic components of wholesaler-distributor economics. Run Time: 30minutes

As a delivery driver, your company wants you to attract and retain satisfied customers, but you likely face challenging situations daily when you have to make choices on how to best accomplish this. This module will help you practice your customer service skills in 3 scenarios so you can learn to make the best choices with your own customers. Each role play will allow you to explore different options until you have mastered the best strategies. The module concludes with a scored quiz. Run time: 10 minutes

As a counter sales associate, your company wants you to attract and retain satisfied customers, but you likely face challenging situations daily when you have to make choices on how to best accomplish this. This module will help you practice your customer service skills in 3 scenarios so you can learn to make the best choices with your own customers. Each role play will allow you to explore different options until you have mastered the best strategies. The module concludes with a scored quiz. Run time: 10 minutes

In this introductory course, students will learn about the electrical distribution industry, the various roles and career options, and will receive an introduction to the products distributors sell. Intro to Electrical Distribution is designed for employees who are new to the electrical distribution industry and those who need a fundamental understanding of career opportunities and electrical products. This module is approximately 30 minutes long, including three 5-question quizzes. Run time: 30 minutes